Spring came to the shops
According to the latest survey by auto Scan since some time ago sales of car accessories and cosmetics at petrol stations have increased. According to B.P.S. Consultants Poland data in 2004 at petrol stations such products were purchased by 13 and 15 per cent respondents respectively, that is by 4 and 2 per cent more than a year before. The increasing tendencies are acknowledged by the trade experts – in their opinion recently there has been a noticeable growth of sales of this type items. – Actually, the sales are growing. You can see that looking at air fresheners produced by our company – confirms Katarzyna Urbańska from Dr. Marcus International. In her opinion this growth is caused firstly by better positioning on display shelves or merchandising displays and secondly by loyalty promotions organized by petrol concerns.
The best in Poland, Ist edition 2004
Traditionally, on 2 April 2004, in the White Hall of the Town Hall in Poznań, 17th Consumers’ Quality Competition called “The best in Poland” was held. Such name was given to this prestigious contest due to Poland’s joining the European Union and opening of the new huge market of 25 member states to Polish products. By opening of the markets also our domestic market will be entered by more and more various products manufactured across the Union. Polish customers are then going to face a dilemma of choice. Which product to trust? Which product to reach for? The Consumers’ Quality Competition called “The best in Poland”, organized by Wielkopolska Food Fund enables its consumers to identify which products, in their opinion, in the Polish market are best regardless of which producer made and offered them.
Today, owing to this economic opening, a lot of excellent products are made by foreign companies located in Poland, employing Polish staff and manufacturing according to original Polish engineering.
Car perfumes’ displays
Dr. Marcus International’s Karolina Szczerek explains the importance of car freshener displays at gas stations. Car fresheners are usually impulse buys, which means that the way they are displayed plays a large part in consumers’ purchase decisions . Dr. Marcus International pays special attention to product placement within the store – we try to present our products in the most enticing way possible. Effective display methods are a near-guarantee of high sales rates. Car fresheners should ideally be placed in the vicinity of the cash register – either in front of or behind the salesperson. An important aspect of product placement in some petrol station chains is consistency and standardized presentation.
Clients accustomed to buying fuel at a particular chain won’t have to think twice about where to find our product, which in the long run is a surefire way of increasing sales and raising brand awareness.
